MVNO Analytics
TEOCO’s MVNO Analytics solution helps MVNOs to retain and monetize subscribers by providing valuable insights and analysis into: marketing initiatives, industry trends, price plans, customer profitability, margins, customer churn, and more. This highly scalable solution can be used by mobile network operators (MNOs) to provide additional value to their MVNO partners, or directly by MVNOs themselves. It’s easy to use, provides fast results, and is extremely cost-effective.
Key Benefits
- BLUEPRINT FOR MARKETING SPEND
- Target, acquire and retain high-value customers.
- SUBSCRIBER INTELLIGENCE
- Analyze subscriber behavior to better understand your market. Identify where to focus marketing efforts to help minimize churn and capitalize on trends.
- RETAIN REVENUE
- Identify which promotions and service offerings work – and those that don’t. Take preventative steps to create positive experiences, improve customer satisfaction and retain subscribers.
- MONETIZE
- Identify monetization opportunities and forecast revenue based on parameters such as voice & text, data, device, or specific services. Gain actionable insights into profitability by subscriber, plan, service or device.
- INCREASE PROFITABILITY
- Reduce subscriber churn. Assure revenue and detect fraud. Reduce costs with invoice automation.
- NETWORK & DEVICE PERFORMANCE AND BENCHMARKING
- Compare MNO network and user device quality-of-service and performance.
MVNO IOT AND 5G OPPORTUNITIES
Historically, MVNOs have had limited visibility into their subscriber data. There are a growing number of new MVNO partnerships forming across various verticals as a result of new IoT and 5G technologies. But now many of these new MVNOs are deploying their own Apps, which provide access to on-device network and user measurements. This information can be used to enrich any existing subscriber database, empowering MVNOs with the ability to analyze operational data for fast and accurate decision-making.
ON-DEVICE MEASUREMENTS AND ANALYTICS
MVNO organizations need access to granular data on both their network, and their subscribers. Advanced analytics has become a must-have to maintain control and profitability of their business – and as a way to offer the most compelling services to their customers. With so many new devices entering the market, and subscribers having a multitude of price plan options to choose from, the cost of not fully understanding subscriber behavior can have a negative impact on profitability.
MACHINE LEARNING
At TEOCO, we apply machine learning algorithms to better understand the individual subscriber experience in order to optimize future offerings. Will they upgrade their device? Add a new line, or downgrade their service? We provide key indicators to predict when a subscriber is likely to churn. This information is valuable across the entire MVNO organization. Finance teams leverage this data to forecast revenue streams and aid in investment decisions. Marketing teams develop targeted marketing and customer retention campaigns to promote products and services. Customer Care teams reference subscriber experience data to proactively minimize churn.
MVNO Analytics Brochure
Blog
25th November 2014
How can we help?
For over 25 years, TEOCO has helped network operators run state-of-the-art networks and profitable businesses. Learn how we can help you in the areas critical to the success of modern CSPs.